Project Abstract

Project Overview

<p> </p><p>1.0 Introduction<br>1.1 Background of the Study<br>Branding is the process of developing a company’s brand; including the name, identity system<br>and messaging platform. The brand message is then applied to marketing campaigns and<br>collateral, which are intended to spread that brand message. Brand can also mean a name given<br>to a product for easy identification by costumer or consumer. Corporate identity is not brand, a<br>brand is the idea behind a company’s identity, the impression people have of the establishment.<br>A brand is what a company or establishment stand for, believe in, behave like, and perceived by<br>those that conduct business with it or otherwise experience interaction with it. It’s the collective<br>sum of what an organization stand for. A brand takes time to build, because it’s defined by what<br>others think about it, and such impressions (be it positive or negative) take time to form and<br>build. Branding process involves creating a unique name and image for a product in the<br>consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims<br>to establish a significant and differentiated presence in the market that attracts and retains loyal<br>customers. (Business2community (2015)<br>Branding is the process through which design and marketing professionals and firms help<br>companies determine who they are and communicate about it. It is the process of crafting<br>messages and communication materials that will help to form the impressions people will have<br>about that company — the process of developing consistently applied communications that<br>express who the company is. Branding is not only a destination but it is nearly always an<br>ongoing process that evolves as a company grows.<br>2<br>Wikipedia defines corporate identity as the overall image of a corporation, firm or business in the<br>minds of diverse public, such as customers, investors and employees. It is a primary task of<br>the corporate communications department to maintain and build this identity to accord with and<br>facilitate the attainment of business objectives. It is usually visibly manifested by way<br>of branding and the use of trade marks. Corporate identity comes into being when there is a<br>common ownership of an organizational philosophy that is manifest in a distinct corporate<br>culture. At its most profound, the public feel that they have ownership of the philosophy.<br>Corporate identity helps organizations to answer questions like “who are we?” and “where are we<br>going?”<br>Corporate identity also allows consumers to denote their sense of belonging with particular<br>human aggregates or groups. In general, this amounts to a corporate title, logo (logotype and/or<br>logogram) and supporting devices commonly assembled within a set of guidelines. These<br>guidelines govern how the identity is applied and confirm approved colour palettes, typefaces,<br>page layouts and other.<br>Corporate branding refers to the practice of promoting the brand name of a corporate entity, as<br>opposed to specific products or service. The activities and thinking that go into corporate<br>branding are different from product and service branding because the scope of a corporate brand<br>is typically much broader. Wikipedia (2015)<br>Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple<br>touch points. These include logo, customer service, treatment and training of employee,<br>packaging, advertising, stationery and quality of products and services. Any means by which the<br>general public comes in contact with a specific product constitutes a touch point that can affect<br>perceptions of the corporate brand. As never before, people care about the corporation behind the<br>3<br>product. They do not separate their opinions about the company from their opinions of that<br>company’s products or services.<br>Corporation is a company or group of people authorized to act as a single entity (legally a<br>person) and recognized as such in law. The word corporation is most used to describe large<br>business corporations. A corporate identity is the overall image of a corporation, firm or business<br>in the minds of diverse public, such as customers, investors and employees. It is usually visibly<br>manifested by way of branding and the use of trademarks.<br>Business dictionary define identity as the visible elements of a brand (such as colours, design,<br>logotype, name, and symbol) that together identify and distinguish the brand in the consumers’<br>mind. The improper and inadequate branding for the Institute motivated the researcher to<br>research on proper visual studio exploration for NVRI. The misinformation, non-educative, nonadvertisement<br>at the Institute because of branding motivated the researcher to carry out the<br>research. Inadequate branding in developing countries of Africa like Nigeria has profound<br>consequences and effects on their economy.<br>It’s pertinent for the researcher to define advertisement as relation to branding and corporate<br>identity because these are all forms of advertisement and communication. Advertisement by<br>Wikipedia is a form of marketing communication used to persuade an audience to take or<br>continue some action, usually with respect to a commercial offering, or political or ideological<br>support. In Latin, ad vertere means “to turn toward”. The purpose of advertising may also be to<br>reassure employees or shareholders that a company is viable or successful. Advertising messages<br>are usually paid for by sponsors and viewed via various media; including mass media such as<br>newspaper, magazines, television and radio advertisement, outdoor or direct mail; or new<br>media such as blogs, websites or text messages.<br>4<br>Now are days, all form of advertisements are in vogue by means branding in form of car, school,<br>house t-shirt, faze cap, posters, billboards, web, and so on.<br>1.2 NVRI (National Veterinary Research Institute)<br>NVRI is located in Vom, Plateau State Nigeria where researches on veterinaries are been carried<br>out. This institute was established in South and West Africa to combat the first panzootic of<br>Rinderpest in West Africa that occurred between 1885-1890, that caused deaths of over 90% of<br>the cattle population. The second wave of the panzootic occurred between 1913 and 1914 and<br>culminated in a drastic reduction of cattle population from 9.01million to 2.7 million. The<br>Institute is endowed with highly trained manpower with experienced research Scientist in varied<br>fields of Veterinary Sciences and other fields of Applied Sciences and a number of Medical<br>Laboratory and Animal Husbandry Scientists. The institute is also engaged in research for the<br>development of new vaccines or other methods of disease control to combat emerging diseases<br>of livestock and poultry. The improvement of vaccines production is the Institute’s primary area<br>of focus. NVRI (Annual Reports 2013)<br>The NVRI has mandate by virtue of the Agricultural Research Institute Decree 35 of 1975, the<br>name Federal Department of Veterinary Research was changed to National Veterinary Research<br>Institute (NVRI) and has its Mandate as follows: To conduct Research into all aspects of animal<br>diseases, their Treatment and Control. To develop and Produce animal Vaccines, Sera and<br>Biological to meet the National demand to provide Surveillance and Diagnosis of animal<br>diseases. To introduce Exotic Stock for improved egg, meat and milk production. To provide<br>Extension Services to poultry and livestock farmers. To Train intermediate Manpower in<br>Veterinary Laboratory Technology and Animal Health and Production Technology. The<br>Veterinary Institute is committed to research excellence and the production of standard quality<br>5<br>vaccines for the livestock industry. The mission statement is “To be the foremost Veterinary<br>Research Institute in Africa, producing international quality vaccines and offering services for<br>the identification, control, and eradication of economically important livestock diseases, through<br>best practices, research excellence, and applying modern technology, with highly trained,<br>experienced and motivated personnel”. NVRI Annual Report (2013)<br>1.3 The Vaccine<br>Encyclopedia defines vaccines are their major products for different animals against<br>virus/diseases would be more concentrate upon as studio exploration. There are thirteen (13)<br>different types for treatment of different animals. Vaccine, an antigenic substance prepared from<br>the causative agent of a disease or a synthetic substitute, used to provide immunity against one or<br>several diseases. A vaccine typically contains an agent that resembles a disease-causing<br>microorganism and is often made from weakened or killed forms of the microbe, its toxins or<br>one of its surface proteins. The agent stimulates the body’s immune system to recognize the<br>agent as foreign, destroy it, and keep a record of it, so that the immune system can more easily<br>recognize and destroy any of these microorganisms that it later encounters. Other products are<br>eggs, birds, (quails, duck, and chickens). They also carry laboratory research on veterinary as a<br>whole and have branches all over the nation.<br>1.4 Statement of the Problem<br>One of the problems in Nigerian products is lack of proper packaging. The statement is pertinent<br>at this time when they are different ways these products are being branded with different<br>materials therefore giving wrong information. Non-educative, non-advertisement for the wrong<br>material used in the Institute. These lack of adequate designed branding for NVRI, motivated the<br>6<br>research to carry out the research. The major problem of this study arises as a result of improper<br>packaging and branding.<br>The researcher therefore, intend to explore a studio approaches in branding the largest vaccines<br>produce Institute in West Africa, National Veterinary Research Institute (NVRI) located in Vom,<br>Plateau State, Nigeria to; Promote; Advertise; inform, identified, market, etc.<br>1.5 Objective of the Study<br>The objective of this study is to brand, promote and advertise NVRI, Vom products. Branding<br>and corporate identity play a vital role in any institute for a swell marketing and advertisement.<br>The researcher will therefore explore studio approaches for the branding and corporate identity:<br>a. Use the studio exploration as a means of information, to the end users in the community<br>at large.<br>b. The branding will promote the products and the Institute at large.<br>c. To design various visual ways/means/methods that will advertise, inform and<br>communicate about the institute and their products to the nation.<br>d. To promote the uses of the vaccine for animals.<br>e. For easy identification of the product from others or fake products in the market.<br>1.6 Specific Aim<br>To explore various studio exploration/design for effective visual communication for the vaccines<br>and NVRI at large. This comes in form of branding and corporate identity in relation to colours,<br>materials, forms, fonts with principle and elements of design, for their logo, poster, billboard,<br>flyer, calendar and so on.<br>7<br>1.7 Significance of the Study<br>This project paper will help in branding NVRI for effective visual communication and her<br>products. It will also advertise and promote the products and the institute. It will also serve as a<br>means of communication/information dissemination to the commuters. Majority of farmers,<br>poultry and dog owners will be aware of the vaccines, the major product of the institute. It will<br>add to literature in the area of visual communication.<br>1.8 Scope of the Study<br>This project research is restricted studio exploration for effective visual communication for<br>branding and corporate identity of NVRI, Vom.<br>1.9 Limitation<br>Finance has been the major limitation not only in life but in arts material. Most of machines to<br>produce/explore the process of branding NVRI are quite expensive therefore making it difficult<br>to access. Time constraints cannot be overstretched, that has limited most thing in life generally<br>let alone in this studio exploration. The technologies aspect of this studio exploration are not<br>easily come by such as Lab photo printer, Direct Image (DI) printer. In Nigeria, most of the<br>visual softwares like adobe CS 6/CC, web creator, blender, for the design are not authentic, and<br>even aperture software designed for only Mac (apple system) and not for windows therefore<br>making the design limited to access and soon expired. Another limitation is getting pictures of<br>poultry, dog owners, and famers administering the vaccine to cows because of insurgent in the<br>north as the time of filing the report. The nature of copy right protection could not allow me to<br>8<br>enter some of the laboratories in the institute to take data was another concern.<br>9</p><p><b>GET THE COMPLETE PROJECT»</b></p><p>Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: projects@blazingprojects.com.</p><p><b>IF YOU CAN’T FIND YOUR TOPIC, CLICK HERE TO HIRE A WRITER»</b></p><p>Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research. You are allowed to use the original PDF Research Material Guide you will receive in the following ways: 1. As a source for additional understanding of the project topic. 2. As a source for ideas for you own academic research work (if properly referenced). 3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase). 4. Direct citing ( if referenced properly). Thank you so much for your respect for the authors copyright. Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: projects@blazingprojects.com.</p> <br><p></p>